ITC shares news

has forayed into the Indian breakfast segment with a ready-to-cook and ready-to-mix range and staples under its FMCG brand ‘Aashirvaad’, pitching itself against multinationals Kellogg, PepsiCo and Nestle, and Indian companies MTR and Gits Food.

the company has launched breakfast staples, including rawa, suji and vermicelli, and plans to extend the brand into the adjacent categories of dalia, poha and multi-millet cereals.

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